Knowledge
Experience
Value
Welcome to my site… a place to share all the experience and knowledge built up over a 25+ year career in hospitality, spirits marketing, community building and leading winning teams.
Brand Advocacy Consultancy
Bar Operations Consultancy
Individual Mentorship
What people are saying
Mette S.
“Ian is a visionary, charismatic leader with a natural ability to inspire and deliver change and results. He is equally adept in gaining support of senior executives, as well as motivating his extended team to perform”
Guillem F.
I can confidently say that his leadership style is unparalleled. Ian possesses an extraordinary ability to motivate and inspire the team like no other. His vision for our projects was not just strategic; it was transformative
Florent D.
Ian is the expert of Advocacy in the drinks industry.
He has strong knowledge of the different categories, the trends and obviously the customers (bartenders, managers, buyers)
His creativity drives exciting and relevant projects in order to stand out in this very busy and constantly moving industry.
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Contact me
ian@thebartrainer.com
Ian McLaren 